Little Daymond Learns to Earn is an original picture book created by Daymond John and published by Penguin Random House. The story follows Little Daymond and his friends as they identify the best way to afford their purchases of choice at a craft fair - starting a t-shirt business! Little Daymond learns the value of creating a product, marketing it to your audience, and earning money through hard work. This book illustrates the process of starting a business, complete with a guide to financial literacy terms and how to responsibly use money. Each of the characters have unique identifying traits and talents that young readers can identify within themselves, making
it easy for those readers to relate to their goals.
